In Kognitiv Inspire, the term "audiences" pertains to distinct groups of customers. There are two primary methods employed to categorize customers into audiences within the platform:

Segments

Segments involve creating groups to differentiate customers according to specific criteria such as their geographic location, demographics, behaviour, and other relevant factors. By employing segmentation, Kognitiv Inspire allows businesses to tailor their strategies and engagement efforts to each identified group's unique characteristics and needs.

Tiering

Tiering involves the establishment of hierarchical tiers within the customer base. This method categorizes customers into different levels, each representing a specific tier based on their loyalty, engagement, or other predetermined criteria. The tiered approach enables businesses to offer varying benefits, rewards, or incentives to customers based on their tier status, encouraging higher levels of loyalty and engagement.

By utilizing both segmentation and tiering, Kognitiv Inspire empowers businesses to implement targeted and personalized approaches in their loyalty programs, ultimately enhancing customer satisfaction and loyalty across diverse customer groups.