System Location: Messaging / ESP Provider / ESP Provider Recurring Campaign
A recurring campaign is an automated daily messaging "blast" that is used to facilitate a transfer of a predefined message to a targeted portion of the member base.
Creating a Messaging Template
Main Article: Messaging Content
A messaging template must be created before executing a batch campaign, unless external ESP is used, in which case, the external provider constructs the Email body. The template defines the message content.
Creating a Campaign Member Group
Main Article: Segment Group
To target a portion of the member base using rule-based qualifiers, create a campaign member group before proceeding with campaign creation.
Creating a Recurring Campaign
To create a new recurring campaign, click the "Add" link at the top of the page. The first two textboxes require input of the campaign name and description for internal reference purposes.
To target portions of the member base, check the segment groups, clubs, and/or ranking set levels within the "Eligible Members" tree at the bottom of the page. A potential recipient need only be in any one of the selected items.
Some configuration within this page is unique to the provider. If you have any questions about this, please contact Kognitiv Loyalty Support.
Target
Some campaigns require a target setting, which determines where the content is delivered. Please consult the Messaging Settings page for more info.
Open Tracking
If available, checking this will allow for "open tracking". A 0x0 image will be automatically injected into each Email that will facilitate tracking of recipients who open the Emails.
Campaign is Active (Checkbox)
If the "Campaign is Active" checkbox is checked, upon saving, the campaign will execute (begin sending Emails) the following morning. It is recommended to save without unchecking this, to allow for review of all settings before finally activaitng the campaign.
Archiving a Recurring Campaign
To archive a recurring campaign, click the "Edit" link next to the appropriate campaign within the grid and uncheck the "Campaign is Active" checkbox, then save.
Viewing Recurring Campaign Statistics
Main Article: Recurring Dashboard
